Case Study – Good Value™ Front Runner Cap

March 21, 2024

Author: Koozie Group
Magazine: Keep the Good Growing
Issue Date: December 2023
Page: 11

Scoring Success: A College’s Winning Strategy to Fill the Stands with Custom Caps

In order to help ramp up attendance for its annual homecoming football game, a small college advertised that it would give away the Good Value™ Front Runner Cap to the first 500 fans who passed through the gates. Each cap featured the college’s logo on it. The stylish, lightweight hats scored big with fans and all 500 of them were given away before kickoff.

INDUSTRY FACTS

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