Case Study: A Bank’s Summer Promotion Journey

May 28, 2024

Author: Koozie Group
Magazine: Keep the Good Growing
Issue Date: April 2023
Page: 19

Using the slogan “Sign Up and Cool Down,” a bank ran a summer-long promotion and gave away the Koozie® Olympus 9-Can Kooler to anyone who opened a new account with them.

People absolutely loved the giveaway! Many of them even said how the cooler was perfect for a day at the beach or even just taking their lunch to work with them. Before the end of summer, the bank had completely run out of the coolers and had to place a reorder to keep the promotion going!

TAKE AWAYS

Practical and Versatile Products: Considering that customers appreciated the coolers for their practicality (e.g., for beach outings or work lunches), it is important to select promotional products that are similarly practical and versatile. Items such as insulated tumblers, reusable grocery bags, or portable chargers could resonate well with clients due to their usefulness in daily life.

Seasonal Relevance: Since the cooler giveaway was particularly effective during the summer, it’s important to consider seasonal relevance when selecting promotional items. For instance, during colder months, items like cozy blankets or travel mugs could be more appropriate and appreciated by customers.

Customization and Branding: Ensure that the promotional products are customized with the your brands logo and branding elements prominently displayed. This helps reinforce brand visibility and awareness among customers who use the products.

Quality and Durability: Given that the coolers were well-received and in high demand, prioritize high-quality products that are durable and long-lasting. Customers are more likely to use and appreciate promotional items that are well-made and can withstand regular use.