Author: Koozie GroupMagazine: Keep the Good GrowingIssue Date: December 2023Page: 11
Scoring Success: A College's Winning Strategy to Fill the Stands with Custom Caps
In order to help ramp up attendance for its annual homecoming football game, a small college advertised that it would give away the Good Value™ Front Runner Cap to the first 500 fans who passed through the gates. Each cap featured the college’s logo on it. The stylish, lightweight hats scored big with fans and all 500 of them were given away before kickoff.
INDUSTRY FACTS
• There are over 9,000 public libraries and more than 125,000 librarians across the United States. Source: Statista
• Over 80% of children ages 6 to 17 participate in at least one extracurricular activity. Source: Urban Institute
• There are over 50,000 tutors currently employed in the United States. Source: Zippia
• It is projected that there will be over 19 million students enrolled in degree-granting, post-secondary institutions in 2024. Source: National Center for Education Statistics
Comments