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The Importance of Promotional Products
June 10, 2014
We’ve been in business for a very long time, over 25 years in fact, and there is a reason for that. We took a look at what makes our business successful and realize one thing, that businesses need what we have to offer. We mostly deal with companies who are looking to have a more visible presence. They achieve this by having uniforms, giving out prizes with their name or brand on it, or just simply creating office stationary that carries their brand.
There are many avenues to marketing: radio, tv and internet. So what’s so different about our way to promote these companies’ products? We’ll it is a constant presence of your company’s name or brand. Let’s take for example a promotional pen, it doesn’t cost too much to produce but it is something that your customers can take everywhere with them, reminding them persistently at a glance that you exist. The pen may get left behind at someone else’s office letting a new lead know about your brand. There is a reason why so many promotional products have a functionality, the more useful the more it is likely to be kept around. This is just one example to demonstrate how a promotional pen can travel exposing people to your company or just simply reminding them that you are there.
Radio and TV ads have to be running repeatedly in order to have a lasting effect on a potential customer, promotional products have a similar effect if they have high functionality such as a: shirt, notebook, thumb drive, etc. These items can be used constantly, being ever present in your customer’s line of sight. In addition to being physically there, you don’t need to have electronic equipment turned all the time in order for people to see or hear your brand, not to mention that they are far less costly than trying to take out a Radio or Television Ad.
Promotional products also allow you to target your market easily, if a company’s business is related to construction, then you go to a construction conference and give out promotional products for your brand. It can be as simple as that.
We love working with businesses and talking to them about their options and ways to get their name out there. Being a business owner is not always easy and sometimes financial resources can be limited. We believe that even though promotional products are not for everyone, they can be an affordable way for most to bring up their level of visibility and create more leads.
For all your Screen Printing, Embroidery and Promotional Item needs call Rich’s Stitches (804) 262-3378
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